Client
Services
Brand Workshop
Website Content Strategy
Website Design & Development
Marketing & Sales Integration
01 – The Situation
The Osborn’s website was difficult to navigate and lacked organic photography, relying on generic stock and vague messaging. We worked with The Osborn team to develop a website strategy to cut through the noise of the crowded senior living landscape in Westchester and bring their compassionate, exceptional senior living experience through every facet of the website.
We conducted a workshop with company leadership to define goals and objectives for the new website. We then surveyed current residents and other end users to gain insight on website pain points and desired improvements.
02 – The Strategy
Content & SEO Strategy
Identified key conversion-oriented content and consolidated excess pages, simplifying navigation for users. Created an SEO strategy and designed the website with optimized content, structure, and UX (user experience) to increase the company’s rankings in Google and other search engines.
Website Design & Developent
Built an elegant, high-performance website that retains accessibility features for senior target audiences. Produced authentic photography of residents through an extensive schedule of photography and videography opportunities. Showcased the joy and vibrance of life at The Osborn while outlining key information for decision-making.
Client Support
Partnered with client’s marketing and sales teams to optimize existing and new workflows. Coordinated launch and post-launch monitoring to ensure smooth transition between old and new hosting providers.
03 – The Outcome
The new website captures the lively atmosphere of the campus and residents and provides a marketing and outreach hub that ties into The Osborn’s strategic goals, allowing the company to stand out within the Westchester senior living space.
A+ GTMetrix speed score
A marked improvement over the previous website, which scored a B- and was difficult to navigate.
+49.76% increase in engagement
The best year to date for The Osborn, with over 1,700 leads added to their sales pipeline.
+158.9% increase in organic page views
TheOsborn.org became the single destination for all omnichannel activity.