Our 3-Pronged Strategic Approach to

Client Collaboration

At C&A Digital, we believe that a truly successful client collaboration stems from a strategic approach that combines expertise, innovation, and attentive partnership. With our 3‑pronged strategic approach, we unlock the immense potential of synergy, empowering our clients to achieve their business goals with unrivaled efficiency and effectiveness.

Deep Understanding

We begin by immersing ourselves in our clients’ unique business landscape, gaining a comprehensive understanding of their industry, market dynamics, and specific challenges. Through meticulous research and analysis, we uncover valuable insights that serve as the foundation for our strategic recommendations. Our commitment to developing a deep understanding of our clients’ needs ensures that our solutions are tailored, relevant, and impactful.

Innovative Strategic Solutions

Armed with a profound understanding of our clients’ business environment, we embark on a journey of innovation. Our team of seasoned experts, armed with cutting-edge tools and methodologies, push the boundaries of what’s possible. We work collaboratively with our clients, fostering an environment of creativity and exploration. By combining our expertise with forward-thinking strategies, we develop innovative solutions that position our clients at the forefront of their industries.


Enduring Partnership

Our strategic approach is not limited to mere execution; we believe in building enduring partnerships with our clients. We recognize that true success requires an ongoing commitment to growth and evolution. As trusted advisors, we stand by our clients’ side, providing continuous support, guidance, and strategic counsel. We celebrate their triumphs and navigate challenges together, ensuring sustained success over the long term.


Our team’s varied backgrounds–with experience at top NYC healthcare ad agencies, consulting firms, and healthcare organizations–provides clients with unique perspectives to propel them forward through communications opportunities and strategic challenges.

Elena Rivera-Cheek, MBA
Founder & CEO

Elena Rivera-Cheek has specialized in healthcare communications for more than 20 years. 
Prior to starting Copy & Art over 12 years ago, Elena headed up healthcare marketing groups at CDM and DraftFCB and consulted with many leading healthcare ad agencies. During her many years in the agency world, she successfully elevated brands’ market profiles through impactful strategies with a strong and compelling creative backbone. Elena holds a BA in English from Stony Brook University and an MBA in Media Management from the ​Metropolitan College of New York. She studied digital communications at MIT.​

Pam Kerlan, MBA
SVP, Client Experience

An experienced business development and marketing professional, Pam is well-versed in healthcare marketing and sales.

As the Senior Vice President of Client Experience at C&A Digital, Pam is raising the client experience to a new level. Prior to C&A Digital, Pam worked at Deloitte, where she collaborated with senior management to define global business development and marketing strategies for Fortune 100 companies. She led the marketing efforts for the firm’s Financial Advisory Services practice in the Northeast, and developed and implemented an internal global brand for a Fortune 5 client team. She holds a BA from Vanderbilt University and an MBA in Marketing and Management from Columbia Business School.

Christina Reyes
SVP, Creative Director

As a healthcare marketing writer for more than 17 years, Christina has extensive experience across many therapeutic categories and a deep knowledge of marketing healthcare services.

Before entering the agency world, Christina led a research department at Memorial Sloan-Kettering Cancer Center. She holds a dual BS in Biology and Communication from Cornell University.

Sherri Heller, MBA
VP, Marketing & PR

Sherri has over 25 years of experience at major NYC financial institutions focused on business-to -business marketing strategies for large banks, insurance companies and brokerage firms.

Most recently, she was a Vice President of Marketing at BNY Mellon. She holds a BS from Binghamton University and an MBA in Marketing from Fordham University.

It's no surprise that Copy & Art delivers high-quality, effective strategic and creative solutions for their clients... It all starts with their commitment to the powerhouse team behind the work!”