Elena Rivera‑Cheek Joins Panel of Top Marketing Executives to Discuss AI’s Impact on Marketing

Elena Rivera-Cheek, MBA, Founder & CEO of C&A Digital, was recently invited by The Business Council of Westchester (BCW) to participate in a panel discussion, AI Innovations to Transform Marketing, with the region’s top marketing professionals.

Smart Insights and AI Innovations to Transform Marketing was the latest installment of the BCW’s AI Alliance 360°, a yearlong series of discussions about the technology’s effect across many sectors.

Elena reassured the crowd that AI will not replace traditional marketing tactics, including print brochures and handouts.

“What you’ll see is people coming to a booth and asking: Do you have a print brochure? I love your QR code, but can I touch and feel something?” said Rivera-Cheek, adding that a marketing mix is more important than one channel. “It’s understanding where your ideal customers are, and how best to reach them through the mix.”

For more information on how C&A Digital can help your brand navigate today’s marketing landscape, contact Pam Kerlan at [email protected].