Perspectives
Category: The Marketing Playground
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Targeting Your Audience Using Psychographics
This issue, we are going to play with how we can leverage psychographics to better target brand audiences. Marketing is multifaceted and ever-changing so…
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Navigating Current Marketing Trends for Future Success
Welcome to the next issue of Marketing Playground. Marketing is ever-changing with advancements in technology, culture, and current events. This month, we’re going to…
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The 72% Advantage: Why Company Culture is Your Strongest Play Right Now
The world seems tense right now. It doesn’t seem like a time to play. I recently put out a LinkedIn poll and asked my…
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Marketing a Culture of Giving Back
Welcome to the next issue of Marketing Playground. In the world of doing good, the advice sometimes goes: do something nice for someone and…