C
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ENT and Allergy Associates Social Media

Situation

ENT and Allergy Associates, also known as ENTA, is a large medical practice with multiple offices throughout the country. They wanted to improve their existing social media to boost brand recognition and position themselves as subject matter experts.​

Strategy

  • Analyzed current and previous social media strategies, and developed a new, cohesive brand strategy with a unique point of view.​
  • Provided strategic planning, content creation and post scheduling.​
  • Created quarterly analytic reports to track performance.​

 

 

Solution

C&A Digital created a comprehensive social media strategy, including content development and execution.​

Within six months, the healthcare organization has achieved significant result with a distinctive personality to the organization’s online presence, a deeper connection with its existing audience, and expanding to new target demographics. ​


Key Metrics

over the first six months of full-service social media management

Instagram

167% increase in engagement

1092% boost in impressions ​

Facebook

150% increase in engagement

359% increase in impressions ​

LinkedIn

197% increase in impressions