ENT and Allergy Associates Social Media
Situation
ENT and Allergy Associates, also known as ENTA, is a large medical practice with multiple offices throughout the country. They wanted to improve their existing social media to boost brand recognition and position themselves as subject matter experts.
Strategy
- Analyzed current and previous social media strategies, and developed a new, cohesive brand strategy with a unique point of view.
- Provided strategic planning, content creation and post scheduling.
- Created quarterly analytic reports to track performance.
Solution
C&A Digital created a comprehensive social media strategy, including content development and execution.
Within six months, the healthcare organization has achieved significant result with a distinctive personality to the organization’s online presence, a deeper connection with its existing audience, and expanding to new target demographics.
Key Metrics
over the first six months of full-service social media management
167% increase in engagement
1092% boost in impressions
150% increase in engagement
359% increase in impressions
197% increase in impressions